Whether or not your company embraces social computing, rest assured that a large percentage of your consumer base, (particularly those under the age of 30), already has. Chances are, they're already out there blogging, commenting, trading opinions, reviews, troubleshooting hints, and offering advice about your products or services. They have no interest in your marketing messages, press releases, or static Web site. What they are interested in is each other... and they expect you to listen.
Here's a little secret: Companies succeeding in the Enterprise 2.0 marketplace aren't devising ways to control their branding message; instead, they've ceded control to the consumer and are listening to the conversations taking place around their products and services. By using social networking tools, big businesses are paying closer attention and reacting-not as corporate monoliths via press releases, but as individuals, with faces, personal profiles, opinions, and stories to tell. And these enterprise organizations are assessing the feedback and actually using it to improve their products, service and customer relationships. Are you?
1 comment:
Great Post Justin, and I agree with your comments. I would be interested in hearing what you and or your company are doing with Social Media, have you embraced it? I am interested in hearing what other companies are doing. It seems as though marketing budgets are mostly consumed by print ads and listings that there is little left for anything else.
We are only using Social Media to Market and Brand our product at Urbane Apartments. Perhaps the greatest benefit for us by utilizing these tactics and strategies is that when a potential resident does a Google search for Royal Oak Apartments, Urbane Apartments pop up on page one, number four or five consistently, which then typically drives the prospect right to our web site, thus allowing us an opportunity to showcase our offering
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